Innovative ways to get your brand in front of Millennial music lovers. They comprise 30% of the population and are aged 23 to 38.
Studies show that Millennials have a positive opinion of advertisers who sponsor the live music events that they attend; specifically, the sponsorship of a music event gains trust, interest, and a belief in the brand’s authenticity among the concertgoers. Millennials have come to expect sponsoring brands to play an active role in the live music experience, forcing companies to think outside of the box and look for unique ways to engage with consumers. It’s a golden opportunity for sponsors seeking a novel yet effective way to interact with the younger generation.